Activistii de la Plane Stupid au realizat un clip publicitar controversat in care o ploaie de ursi polari aterizeaza pe asfalt, atragand atentia asupra impactului emisiilor rezultate din industria aviatica.
Clipul de 50 de secunde se incheie cu un mesaj in care cele 400 de kilograme de gaze cu efect de sera produse de un pasager european sunt echivalate cu greutatea unui urs polar matur.
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